‘FireBike’ is a RTC reduction, education and publicity project run by Essex County Fire and Rescue Service with support from the Essex Casualty Reduction Board and in partnership with Cannon BMW motorcycle dealers, based in Braintree. Cannon BMW have loaned a top of the range BMW K1300S and S1000RR bike to the Service as a way of attracting the attention of motorbike enthusiasts to the scheme. The scheme aims to reduce the number of motorcyclists and their passengers becoming KSI casualties on the roads of Essex.

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